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In today’s market, options for fishing lures are in abundance. There’s a seemingly endless list of sizes, profiles, and color combinations. In general, most lures can be classified into one of two categories: realistic or unrealistic. Realistic lures are exactly what they sound like – lifelike imitations of living organisms that fish prey upon. They are often developed to emulate the size, profile, and color of a given food source.  Unrealistic lures, on the other hand, typically feature unconventional designs with more off-the-wall color combinations. Their objective is more grounded in providing the fish with something they haven’t seen before....

Once thought of as an attitude of the bass, musky and trout anglers, catch and release is becoming a more common theme throughout all parts of the fishing community. Fishing purely for the fun of it, is a significant shift from the attitudes of our forefathers, who have historically spent their fishing time working to fill limits. In today’s world, there’s a growing segment of anglers that are more concerned with preserving catchable fish populations than filling a freezer with fillets. As fisherman, we should be thankful for that. While there is nothing wrong or illegal in keeping limits of...

  Trends in fishing come and go. Electronics, rods & reels, techniques and lures all exist in varying levels of popularity at any given time. We can all think of something specific that was popular a decade ago, but in today’s world is rarely used. As fishermen, it’s easy to buy into certain trends. We see them on television, read about them online, or hear other anglers talking about them at the boat ramp. If something seems to be working for everyone else, why wouldn’t we want to try it? Nearly every season there’s a new must-have bait that anglers...

Introduced in 2017, the Z-Viber hit the ice fishing market by storm. Over the last several seasons, it has received it’s fair share of hype - all of which are well warranted. At the time of it’s introduction the original Z-Viber was the smallest lipless crankbait to ever hit the market – coming at it one inch in length and one-sixteenth (1/16) of an ounce. The lure was specifically developed to fill a void in the fishing world that was formerly neglected. The micro profile and unique design make the original Z-Viber a prime choice for panfish and trout. Due...

I can recall countless fishing related conversations I’ve had throughout the years. Talks of great days on the water, where the fish were at, and most importantly you’d here “What did you catch them on?” An all too common answer of mine: plastics. An answer as such, is often followed by rather predictable reactions from two types of anglers: the believer and the non-believer. The former has seen the power of artificial lures, they’ve caught fish on artificials, and they understand how valuable of a tool artificial lures really are. The latter may have purchased a pack or two of...