Blogs RSS

Once thought of as an attitude of the bass, musky and trout anglers, catch and release is becoming a more common theme throughout all parts of the fishing community. Fishing purely for the fun of it, is a significant shift from the attitudes of our forefathers, who have historically spent their fishing time working to fill limits. In today’s world, there’s a growing segment of anglers that are more concerned with preserving catchable fish populations than filling a freezer with fillets. As fisherman, we should be thankful for that. While there is nothing wrong or illegal in keeping limits of...

Read more

crappie, Fishing, ice fishing, new, panfish, perch, trending, trout, walleye, wonderbread -

  Trends in fishing come and go. Electronics, rods & reels, techniques and lures all exist in varying levels of popularity at any given time. We can all think of something specific that was popular a decade ago, but in today’s world is rarely used. As fishermen, it’s easy to buy into certain trends. We see them on television, read about them online, or hear other anglers talking about them at the boat ramp. If something seems to be working for everyone else, why wouldn’t we want to try it? Nearly every season there’s a new must-have bait that anglers...

Read more

Introduced in 2017, the Z-Viber hit the ice fishing market by storm. Over the last several seasons, it has received it’s fair share of hype - all of which are well warranted. At the time of it’s introduction the original Z-Viber was the smallest lipless crankbait to ever hit the market – coming at it one inch in length and one-sixteenth (1/16) of an ounce. The lure was specifically developed to fill a void in the fishing world that was formerly neglected. The micro profile and unique design make the original Z-Viber a prime choice for panfish and trout. Due...

Read more

I can recall countless fishing related conversations I’ve had throughout the years. Talks of great days on the water, where the fish were at, and most importantly you’d here “What did you catch them on?” An all too common answer of mine: plastics. An answer as such, is often followed by rather predictable reactions from two types of anglers: the believer and the non-believer. The former has seen the power of artificial lures, they’ve caught fish on artificials, and they understand how valuable of a tool artificial lures really are. The latter may have purchased a pack or two of...

Read more

“Why can’t I see my jig?” Any fisherman that’s spent some time on the water or ice using electronics understands the amount of frustration behind this statement. As electronics evolve, their abilities become more and more enhanced - but they’re certainly not perfect.  Even with new technologies, there’s still situations where anglers wish they could view their lures more clearly. This is particularly apparent in situations involving small baits.  Enter the ESR Nano. The ESR (or Enhanced Sonar Return) Nano jig was designed specifically to show up more clearly on electronics, whether you rely on standard sonar units or have...

Read more