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The fishing industry is known for it’s trends. Whether it’s specific baits, techniques, or styles of fishing, they pass with every season. One of the more “recent” trends relates to swimbaits – specifically hard bodied swimbaits. Baits in this category are typically made from wood, plastic, or a combination thereof. Hard bodied swimbaits have their United States origins on the West Coast within the bass community. While they’re made to catch fish, they’ve become just as much of a collector’s item. The typical swimbait fanatic is unlike other anglers, with a distinctness only rivaled by the baits themselves. They’re often...

Finesse fishing, as a category, is one of the fastest growing segments in the industry. Whether it’s due to the advent of forward-facing sonar or simply just a response to pressured fish, anglers seem to want more and more finesse options.  Eurotackle is no stranger to the finesse game. In fact, since its inception in 2015, the company has built its brand around providing finesse and micro finesse options for fishermen across the world. Options range from soft plastics to hard baits to terminal tackle. Perhaps the most infamous of such offerings came in the form of a 1-inch lipless...

  Trends in fishing come and go. Electronics, rods & reels, techniques and lures all exist in varying levels of popularity at any given time. We can all think of something specific that was popular a decade ago, but in today’s world is rarely used. As fishermen, it’s easy to buy into certain trends. We see them on television, read about them online, or hear other anglers talking about them at the boat ramp. If something seems to be working for everyone else, why wouldn’t we want to try it? Nearly every season there’s a new must-have bait that anglers...